FRAMEWORK FOR THE FUTURE

Vision and Goals

Vision and goals can provide a structure for framing the Strategic Plan. The vision defines the philosophy that will guide RTA decisions and priorities. The vision and goals are based on initial input from stakeholders, previous RTA documents, changing conditions facing RTA and the transit industry, and national best practices.

The preliminary Goals for the Strategic Plan are:

VISION:

Greater Cleveland Regional Transit Authority will deliver access to opportunity through safe, reliable, integrated, sustainable, and innovative transportation you can trust.

Goal 1

CUSTOMER EXPERIENCE

RTA will provide dependable, clean, fast, and seamless transportation that creates a positive experience for RTA customers.
Goal 2

FINANCIAL STABILITY

RTA will be a responsible steward of public funds by providing exceptional services cost-effectively.
Goal 3

STATE OF GOOD REPAIR

RTA will enhance, preserve and maintain its infrastructure and assets.
Goal 4

TECHNOLOGICAL INNOVATION

RTA will lead in its integration of new technologies and evolving mobility options to enhance the transportation experience for customers, RTA employees, businesses and visitors.
Goal 5

ECONOMIC PROSPERITY

RTA will be the transportation backbone that moves the economy forward and improves the quality of life of county residents by enabling economically sustainable regional land use and development and reinforcing investment in
strategic employment and population centers.
Goal 6

ACCESS

RTA will facilitate increased access to jobs, education, and civic life.
Goal 7

COLLABORATION

RTA will work with stakeholders to foster creative solutions to mobility challenges and drive opportunities for transit oriented development.
Goal 8

EQUITY

RTA will continue to provide equitable transit services that benefit disadvantaged individuals and communities.
Goal 9

ENVIRONMENTAL SUSTAINABILITY

RTA will reduce greenhouse gas emissions in the region by providing clean transportation and shifting travelers away from single occupancy vehicles.
Goal 10

TRANSPARENCY

RTA will instill public confidence as a well-run institution that is accountable to its customers, employees, and taxpayers.

The vision and goals are preliminary and will evolve throughout the planning process and as additional feedback is obtained.

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